On a sunny day in November, we met our first muse, Layla, in Brooklyn.
No rules, no set, no poses or forced smiles.
Layla being herself was the perfect way to capture our mood.
She was running around and had snack crumbs on her sweater and our photographer said "I'm not gonna retouch the crumbs. That's freaking adorable."
Right? who cares? We're launching a children's clothing store and we want to keep it as pure and real as possible cause they are awesome in every way.
Our favorite Lil London pants styled with a woven cuffed sweatshirt and the coolest white ankle boots looked so cool on her. But all she cared about was her cheddar puffs and she wouldn't share any even though we begged! haha :)